Our Services
Acumen offers its clients a complete range of communications and public relations services. (See our areas of experience) Our team of dedicated, talented and experienced professionals makes sure that every client project gets the right mix of ideas, strategies and tactics to deliver a good, solid communications, public relations or marketing program. Whether you need a full scale communications plan or just the best pieces of one, Acumen delivers.
Strategic Communications Planning
Acumen specializes in taking complex and complicated issues or projects and creating a Strategic Plan that will guide and shape an organization and its communications to deliver the desired outcomes. Specific services include:
- Detailed stakeholder analysis
- Risk assessments
- Implementation strategies
- Budget breakdowns
- Evaluation measures
Project Management
Acumen thrives on managing communications projects that integrate all aspects of your marketing, communications and electronic activities, whether its a one-off event or an ongoing process. Our services include:
- Complete work plans
- Project management
- Planning and strategy sessions
- Clear, timely client reports
- Industry consultations
- Organizing and leading meetings
- Regular client contact
- Immediate problem disclosure
Writing Services
Acumen offers a complete range of writing services, from the straightforward to the complex. Our range includes:
- Communication Strategies
- News Releases
- Backgrounders/Fact Sheets
- Issues Management Strategies
- Event Plans
- Stakeholder Management Plans
- Annual Reports
- Articles
- Newsletters
- Brochures
- Key Messages
- Media Summaries
- Media Analysis
Media Relations
Our team has extensive experience in the media, working as journalists themselves and with the media on a wide range of activities over the years. Our services include:
- Media relations campaigns
- Strategic media plans
- Media training
- Press conferences
- Media pitches
- Key message development
- Media monitoring
- Press releases, advisories and backgrounders
Issues Management
We help our clients identify issues and mitigate risks to their organization. Our services include:
- Issues management audits
- Issues management strategy and key messages
- Issues tracking processes
- Monitoring and managing the organization’s issues
- Acting as spokesperson for your organization
- Competitive intelligence gathering
Crisis Communications
Sooner of later, the best-laid plans get ambushed by circumstances beyond your control. A solid crisis communications plan, tailored for your specific circumstances, can go a long way to helping you recover from disaster and be up and running again as soon as possible. Our services include:
- Research and development
- Writing the plan
- Implementing the plan
- Strategic advice before, during and after a crisis
Graphic Design
Design for web-based and printed publications to support initiatives. Specific services include, but are not limited to:
- Graphic design and editing
- Desktop publishing services
- Photo procurement and editing
- Professional graphic software
- Print and collateral coordination
- General advice on design elements
Website Development
Your website is the gateway to your company and we make sure your website’s visual identity supports all your other branding and communication efforts. Our services include:
- Creating visual identities
- Web-ready photos and images
- Intuitive navigation advice
- Plain language content
- High-quality, visually appealing branded websites
- General advice on web design
Event Management
Event management is in our blood. We thrive in the fast-paced, multi-task event environment that is the controlled chaos of a well-run event. We’re confident that we can meet any challenge your organization faces. Some of what we can do includes:
- Full-scale public consultations
- International sporting events
- Complete work plans
- Event Plan checklists
- Logistical events management
- On-site event support
Our areas of Experience
- Health
- Education
- Small Business
- Tourism & Resorts
- Agriculture
- Crown land
- Energy
- Recreation and Sport
- Forests
- Gaming
- ICBC
- BC Ferries
- Finance
- Labour
- Technology
- Transportation & Highways
- Culture/Archaeology
- Film