Stories

Acumen’s communications and public engagement expertise helped bring stakeholders across New Westminster together in support of constructing three new schools in the city. The New Schools Project has received efficient and valuable service from Acumen Communications. Kim Van Bruggen and her team have worked with a variety of staff within the District and outside consultants and have been able to take a strategic, big picture view of our communications needs and also provide day-to-day writing and communication services.
Jim Alkins
Project Manager - Capital Projects
New Schools Capital Project
Situation In the fall of 2010, Acumen was contracted to build and execute a public information communications program for one of the largest capital projects ever undertaken by the Ministry of Education. The project would see the City of New Westminster and the local School District team up to embark on an ambitious plan to build three new schools and a state-of-the-art Performing Arts Centre. However, the project, which had been in the planning stages for several years, had run into a series...
Centre for Athletics, Recreation and Special Abilities (CARSA)
Situation In January 2012, Acumen Communications was enlisted by the University of Victoria to provide communications support to a community engagement program around the University’s proposed Centre for Athletics, Recreation and Special Abilities (CARSA). The project had stalled in municipal approvals due to community opposition to a proposed parkade and a lack of public engagement and issues management to bring stakeholders onside. Acumen provided communications services including...
Kim and the Acumen team worked seamlessly with our organization to help develop a new intranet. Once Acumen joined us, we were able to quickly roll out a staff engagement plan that bridged the distance between our offices, which are based in Victoria, Fort St. John, Dawson Creek, Fort Nelson and Kelowna. Now we have an intranet that helps link all of our staff, regardless of where they’re working.
Graham Currie
Executive Director, Corporate Affairs
Intranet redevelopment and staff engagement
 Situation The Commission is a maturing crown corporation with various satellite offices throughout the Province. Office locations include Victoria, Fort St. John, Dawson Creek, Fort Nelson and Kelowna. The majority of the employees are located in the Fort St. John office with the Executive offices in Victoria. The Commission needed a dynamic intranet service to help connect staff across the province.  After an unsuccessful start with a local web development company, the Commission...
In a non-profit environment every dollar counts. Between 2011 and 2012 Acumen Communications worked with us to improve our communications practices and processes, helping us to streamline our communications with donors, sponsors and partners. Their communications audit was a success and we went on work with the Acumen team on a number of successful fundraising announcements.
Melanie Mckenzie
Executive Director
Communications Audit and Strategy
Situation The Victoria Hospitals Foundation raises money from the community each year to purchase much-needed equipment for Victoria’s two major hospitals. Each year the Foundation runs high-profile campaigns to raise money for specific equipment purchases, through a series of fundraising events and direct contact with donors. Over the years, VHF has built an enviable record of success. But in the competitive fundraising arena, senior management was starting to worry that their...
Kim and her team were brought in to help us at a very critical time for the Department. Her experience, insight and ideas helped us reshape our entire communications program and build a new, powerful brand and message. The results have far exceeded our expectations and I have no hesitation in recommending Acumen to any organization that wants a professional, no nonsense communication plan that will get results.
Bill Naughton
Deputy Chief of Police
Strategic Communications and Reputation Management
Situation The Victoria Police Department needed help. Under pressure from an angry public and nervous city council to react to a growing problem with street crime, it faced the problem of a bruised public reputation and openly sceptical city councillors who weren’t convinced that giving the police more resources was going to solve anything. The new police chief wanted a way to convince his civic bosses and by extension, the rest of the community, that the force had a clear vision for the...