Thu, 08/18/2011
As an avid runner and accomplished half-marathoner, I was pleased to come across the Shawnigan-Kinsol half marathon.
As a PR intern with Acumen Communications Group, I was able to witness the grand re-opening of the newly-restored Kinsol Trestle. It was humbling to see the amount of labor, brains...
Thu, 08/11/2011
As an intern at Acumen this summer, I have had the opportunity to see some cool things. I just arrived back from a Victoria Hospitals Foundation event at the Victoria General Hospital where the region's firefighters just pledged $250,000 over 10 years to support the Neo-natal Intensive Care...
Tue, 07/12/2011
Communications Associate
We are looking for a talented communications professional to join our team. If you are organized, an excellent writer and critical thinker, a good communicator, like working with people and get inspired when working in a fast-paced and changing environment, then we want to...
Tue, 06/14/2011
We're getting pretty excited about the official re-opening of the historic Kinsol Trestle, which is now looking like it's going to happen near the end of July (we'll let you know the final date as soon as its confirmed.)
In the meantime, our friends at Trails BC (part of the TransCanada...
Mon, 05/30/2011
Ryder Hesjedal’s Tour de Victoria happened this past Saturday and it was a smashing success. The front page of the Times Colonist on Sunday really nailed it:
Acumen Communications is proud to be a founding sponsor of this amazing event and we’re already looking forward to next year....
Tue, 05/24/2011
This past weekend, it finally started to look like spring might be arriving here in Victoria. So it seems like a good time to send out our Summer 2011 Newsletter. Sure, we're a few weeks early, but here's hoping that we cause the nice weather to arrive.
We've had a lot of stuff...
Thu, 05/05/2011
Because the road to carbon-free living is long and complex it's good to know some serious work is going on out there to cut GHG emissions.
Earlier today Pacific Carbon Trust (PCT) and Encana Corporation announced the PCT purchase of 84,000 tonnes of carbon offsets from Encana. The offsets...
Tue, 04/26/2011
Those of us that handle media relations for our clients are always looking for help on what the best way to contact journalists is. So this summary of a talk by Financial Times journalist Stacy-Marie Ishmael, called "7 PR tips from a Financial Times journalist" is a must-read....
Mon, 04/18/2011
Putting together social media guidelines for an organization can be a daunting task. A media that seems to morph each day can be a hard thing to put structure around. The good news is a vast array of policy examples are available online. I’ve included a link below that provides social media...
Tue, 04/12/2011
I came across this article by Malcolm Gladwell published in the New Yorker last year that is definitely worth a look and a think. The article is entitled “Small change: why the revolution will not be tweeted.” Gladwell bases his argument on historical civil rights events in the southern...
